IHAWL
CASE STUDY
OBJECTIVE
+ LOOK MORE PROFESSIONAL
STRATEGY
+ REVAMPED BRAND IMAGE & WEBSITE
+ PROFESSIONAL SOCIAL MEDIA CONTENT
UPDATED BRANDING
iHawl was an extremely young company (only 6 months old) when they started working with us. After a few months of advertising & producing professional content, they felt that they had outgrown their first logo.
From here, we spoke with the owner of iHawl & decided on the direction we wanted to go with his company's new branding. The goal was: Modern, Timeless, & Clear
This is what we landed on.
WEBSITE
A great website is often the deciding factor for a client when choosing between 2 companies. They want to know:
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"Can they do what I need?" "Can I trust this company?" "Are they going to communicate?"
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We try to create landing pages that answer these questions and communicate a sense of trust in the company.
For iHawl, this meant completely redoing the website to communicate that they're a professional, high-quality, transparent, & local company.
We implemented a contact form to make the contacting process that much easier.
Client fills out form, You instantly get an email with the info.
At the risk of sounding like a tech-nerd, we wanted to mention the final branding touches we implemented.
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The little icons on each tab of your web browser are 'favicons'. Are they necessary? No. Do they communicate professionalism? No doubt.
MEDIA
Content is king when it comes to local brand awareness. Whether it's Facebook Ads, updated website photos, before/after videos, or a physical sign, high-quality content speaks volumes.
The next time you see a social media ad, pause. Examine it. Is this ad making me feel like their service would be quality & communication would be great? Or is it making me feel like they're a young/inexperienced company who I probably won't use for that reason?
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Subconsciously we believe that if someone's advertisement is high-quality, their work will be high-quality as well.
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Being a young company (but quickly growing), iHawl needed to get past the stigma of their age & communicate professional service. Here is some of the content that helped send that message:
